So it is worth confirming each piece of information with several independent sources. Theoretical case about showing dogs Let's assume that we get a commission for an expert article: "Proper handling and dog breed", the aim of which is to encourage pet owners to sign up for a national dog show. The organizer does not have much time, so we do not get a brief and ... what next? research The first step should be to enter the title of the article (or key phrases) in Google and familiarize yourself with the search results. This can also be done using specialized tools such as Ahrefs, Senuto or SurferSEO, but using a search engine is the easiest and free way to get information.
If a copywriter finds out what "handling" is, he should Mexico WhatsApp Number List probably discover that there is a little more than one breed of dog living next to us, and each is handled differently. The work of a copywriter is also the ability to ask the right questions and "guess" the recipient's intentions. If the copywriter did not do the initial research, he could write an article, for example, only about showing poodles, thus saddening the owners of other breeds and, most importantly, not using the full potential of the article.
User search suggestions are a valuable tip. It's a good idea to use them in your article. It is also worth checking related phrases and seeing what problems users most often have: Research is the first and basic stage of a copywriter's work, which allows you to learn about a given issue and analyze the activities of the competition. Analysis and segregation of keywords The next step is dividing the keywords. By creating a text that deals with a specific topic, you can meet the users' need for general knowledge ("poodle"), in-depth knowledge ("big disposition poodle.