As with all of your customer communications you should be very careful here. Don t publish posts just for the sake of publishing. Use social media to share information about your changed opening hours or products that are available again for example if you have received a new shipment of hand sanitizer and to answer questions. The more approachable you are to your customers and readers the better. Scheduled posts or updates that may seem inappropriate or insensitive given the crisis should be suspended until further notice. Depending on how many social media channels you use you may need to adjust your content and your strategy as well. Although usage rates have increased in some areas other data shows that overall social media activity has fallen recently.
To get attention content and ads have to be really useful whatsapp mobile number list interesting or entertaining. search engine optimization If you have a business with physical locations your first step should be towards Google My Business to make tweaks and necessary changes there. But you should also prepare your site for organic searches. Chances are you re already working with an agency on this or you have an in house SEO team. In the face of the crisis your first impulse might have been to cut or freeze your SEO optimization budget. If you work in tourism gastronomy or in the conference business this can make sense temporarily. Otherwise you ll probably need to increase your SEO budget to invest in freshly relevant content and landing pages. A striking example of this is Tom s Guide.
If you are looking for disinfectant wipes in the USA you can find out where you can get the wipes online and offline by searching for Clorox Wipes. SEO is essential for the permanent and long term visibility of your company. If you re in an industry that s experiencing increased demand e.g. home office equipment or grocery delivery now is the perfect time to invest more in SEO and PPC. Paid Search Paid Social Media Marketing Many market researchers have revised their estimates of global advertising spending downwards due to the corona virus in some cases significantly. The market researchers at remarketer on the other hand assume growth in the second half of the year and even expect higher total advertising revenue than in.