A good choice! Email marketing is still very effective, right way! It is important to stand out from all the spam and promotional emails. Offer value to the reader and at the same time provide a commercial message. Having said that, it is now important to get the basics right. into account. can make a flying start in email marketing 1 Choose a suitable email marketing software package mailchimp and sizes: e-mail marketing software packages. The biggest differences are mainly in the prices and functionalities. Many companies choose to start with Mailchimp because the costs here are very low if you have a small email database. In addition, Mailchimp offers good functionalities if you don't go into depth yet.
It has a user-friendly interface and takes into account people who are not that tech-savvy. copernicaDo you want to go a step further and do you have to deal the phone number list same with terms such as customer lifecycle atmosphere in style triggers? Then you can think of a package like Copernica . Large email lists, dynamic content blocks, in-depth personalizations, extensive segmentations and automatic triggers are then more possible. But that's for later. We will now continue at the beginning 2 Build a sizable email address list Build email list.
You cannot send e-mails without e-mail addresses. It is therefore important to draw from the sources that you have available as quickly as possible. Please note: keep the registration for the newsletter as accessible as possible. Limit the number of fields to be filled in to a minimum. You can always ask for additional information afterwards. form on every page of your website. Place a link to the newsletter sign-up form in all standard emails and on social media. Add email addresses of current customers. Organize a giveaway where people have to leave an email address. Are you at a trade show? Then ask for permission to send a newsletter via a form. Give people a reason to sign up. For example, give away a free Ebook with useful tips.