Companies that engage in lead

The purpose of marketing automation software In short: provide personal communication on a large scale to the right target group, with the right message and at the right time. You have gotten to know your lead and therefore know when to offer what and in what way. By automating this process using workflows, someone who has subscribed to a newsletter is immediately on the list to receive the right (read: most relevant) content. Everything to enthuse your lead and ultimately make an ambassador for your brand. Is marketing automation worth the investment It depends.

Are you waiting for better and warm leads, a higher conversion, more insight, better communication between sales and marketing, better productivity and a better ROI on monthly sessions Singapore phone number list you marketing? A bit of asking for the well-known road, of course. A few experiences and expectations: salespeople have 22% more successful sales conversations when marketing automation is used. nurturing achieve 50% more revenue at 33% less cost than companies that do not. And 78% of marketers say marketing automation is responsible for improving sales.

That all sounds fantastic, but the fact is of course that marketing automation will cost you money. Fortunately, you can calculate for yourself whether it is worth it to you. A business case based on a turnover target Suppose you have a turnover target of 5 million euros. Your average order value is €100,000. You also know that 10% of your visitors become cold leads, 10% of your cold leads become warm leads and 10% of your warm leads become customers. Now you can calculate how many website visitors you need. For your revenue target you need €5,000,000/100,000 (order value) = 50 customers. As you can see above, that is 10% of the number of warm leads. So that's 500. That's 10% of your cold leads, which comes out to 5,000.