Content Culture July 7, 2022 3 Ways To Get Bigger Content Marketing Results With a Small Team August 10, 2022 Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO) June 30, 2022 Next » HOW-TO GUIDES GETTING STARTED Content Marketing 101 begins PLAN Build fundamentals of your plan AUDIENCE Understand your core audiences STORY Tell your brand story CHANNELS Determine your distribution channels PROCESS Manage your team and tools CONVERSATION Create your content and listen MEASUREMENT Prove the effectiveness of your program JOIN OUR.
COMMUNITY NEWSLETTER CMI BLOG Articles Authors Comment Policy Blogging Guidelines Sharing and Republishing EVENTS CMI Events Content Marketing World Content TECH Summit Content Marketing Awards Webinars Twitter Chat EDUCATION Content Marketing University you lebanon phone number list provide CMI Research CCO Magazine White Paper/eBooks Consulting Podcasts ABOUT CMI About Us Our Team Media Room Contact Us Sponsorship/Advertise What is Content Marketing? Joe Pulizzi, Founder The Orange Effect Foundation DISCOVER MORE FROM CONTENT MARKETING INSTITUTE Content Marketing World Content TECH Summit Content Marketing Awards Content Marketing University WORKING.
WITH US Contact Us About Us Advertisers/Exhibitors FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL Home Cookies Privacy Terms Copyright 2022 Informa PLC Informa in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. VAT Informa UK Limited is part of Informa PLC. Content marketing is not about your brand; it’s about your brand’s target audience. I know, I know, every single content marketer should know this by now. But how many times have you really implemented that concept? Enter the jobs theory, also known as the jobs-to-be-done (JTBD) framework. JTBD theory specifies a consumer’s “job” – what that individual tries to achieve in a certain situation. Consumers complete the job by “hiring” products or services. Primarily used for innovation in product development and marketing, JTBD can be applied to content marketing, too. Just substitute “audience member for consumer.